UK trade supplier · Hayes, West London
Wholesale designer fragrance for UK retailers
Genuine, boxed, batch-coded stock from the fragrance houses your customers ask for — at trade prices, from a £100 minimum order. Supplying independent shops, pharmacies, salons, market traders and online sellers.
- Approved within two working days
- List prices on every product; trade prices once approved
- £100 minimum orderex VAT, not the usual thousands
- UK delivery at costcharged on the invoice, never marked up
- Collect from HayesUB4, by arrangement
- Genuine stockRetail packaging, batch codes intact
- 600,000+ ordersdispatched from our own warehouse
- 252 trade accountsapproved and buying from us
The brands we stock
Catalogue
Shop by category
Why Sterling
Built for the orders the big distributors turn away
Stock you can sell with confidence
Every line is the brand's own product in its retail packaging, bought from UK distributors, with batch codes intact. No testers, no decoded stock, nothing we cannot trace.
Built for small orders
Most wholesalers want a pallet, and a first order of £500 to £3,000. We are happy to send a box: £100 minimum ex VAT, delivery charged at what the carrier charges us, and free collection if you are local.
Prices that are actually trade
Trade prices are shown to approved accounts only, excluding VAT, with no hidden handling charges. What you see when you log in is what goes on the invoice.
A real warehouse, not a middleman
We hold the stock in Hayes, West London and dispatch it ourselves — 600,000+ orders so far. Same-day dispatch on paid orders received by early afternoon.
How it works
From application to delivery
- ApplyTwo minutes for a trade account, no documents to upload.
- We approveWithin two working days, and email you.
- Log inEvery trade price appears. Add what you need to your basket.
- ConfirmWe check stock and send the invoice; you pay by bank transfer.
- DispatchedTracked from Hayes, or collect from the warehouse.
Buyer's guides
Straight answers before you buy
- How fragrance wholesale works for independent UK retailersWho sells fragrance wholesale in the UK, why an independent wholesaler can supply a small shop when the brand won't, what the stock is, and how an order works from application to delivery.
- Minimum order, trade prices and margins: what to expectWhether there is a minimum order, what a trade price means ex VAT, a worked margin on a bottle, what sells for an independent, and what delivery and payment look like.
- Genuine or grey market? How to check the fragrance you're buyingThe difference between parallel stock, decoded or diverted stock and counterfeits, and four checks - batch code, price, seller, packaging - before you buy fragrance wholesale.
- What should I do when a buyer says their parcel never arrived?A practical guide to investigating missing-parcel claims, keeping useful dispatch evidence, reducing disputes and deciding when to refund.
Open a trade account in two minutes
Approved within two working days. Then every trade price on the site is yours to see. Orders start at £100 ex VAT, with delivery charged at cost or free collection from Hayes.